These Arm & Hammer projects were broadcast productions at their core, and my role was to be on set capturing high-quality stills alongside the video work. Depending on the scenario, that meant shadow shooting during live action moments to capture the energy as it unfolded, or pulling talent and products aside to create separate setups tailored specifically for still imagery.

The collection spans two of their product lines — laundry and baby — and includes everything from warm, relatable lifestyle moments to clean, purposeful product stills. Whether it was laundry room confidence, glitter-covered kitchen chaos, or the tender world of new parenthood, the lifestyle work tells the human story of the brand. The product stills complement that narrative with crisp, well-crafted images that put the packaging front and center. The collection of versatile assets work hard across packaging, retail, and digital applications. All of it rooted in the everyday, hardworking spirit that has made Arm & Hammer a brand that spans generations.

AGENCY: Via | PRODUCTION: Havoc